BACARDI – Promoter Sampling – Permit Rooms
Objective
Idonneous is responsible for managing the Promoters handling sampling and sales of Bacardi’s new whisky ‘Legacy’ in Permit rooms across Mumbai and Thane.
Services
Sampling and Sales Promotion Activity that led to 39% conversion from competing brands.
Period
June 23 – December 23
Role & Responsibilities of the Promoters
- Sampling Legacy Whisky to all walk ins at the permit rooms.
- Pitch the product and convert consumers buying from competition.
- Getting the feedback from the customer and building consumer insights.
