It is a common misconception that conducting events is what Field Marketing is all about. Instead, Field Marketing is a broad domain that involves working on-site to connect with the markets, be it customers or business. Therefore, it consists of all the marketing activities that include contacting the customers face to face.

Though Field Marketing seemingly looks easy, there is a lot of work that goes behind the doors. For those who are starting in Field Marketing, here is a step by step guide one must follow –

#1 Strategize
One is foolish for jumping into war without a strategy. The same goes for Field Marketing. Planning a campaign, reevaluating it, then going through it again might seem like a waste of time, but in the long run, it ensures that you make the least mistakes.

The questions that one must have answers to are: what you want to achieve and how you want to achieve it. You must be very clear on what the goals of the campaign are. So think, think again and again before you start. Ensure that you are clear on what goals you have set.

#2 Streamline
Imagine that what you planned does not conform to what you execute. And then the follow up you get is entirely disconnected to the other two. It is vital that you streamline all the internal stakeholders involved in one campaign. This means that there should be an alignment between sales, marketing, and other departments involved have the same definition of goals you have set.

#3 Communicate
Communication is the key! A bit cliche yet true. Communicate to people what you want to sell. Make a connection with the consumer with communication. This not only includes the what’s, why’s, and how’s but also where to connect. Imagine marketing whey protein in a book club, doesn’t make sense right? This is helpful as the narration of your campaign should change with the place you chose to market your product.

#4 Involve
Involve your Customers! They are your god, and when god show mercy, it rains. Use customers as advocates for your brand. Many times we forget to include follow-ups, from the customers, as a part of Field Marketing. Follow-ups may include asking them for verbal feedback or even filling up a feedback form. The easiest way to achieve this can be through customer advocacy programs.

#5 Measure
Remember the goals you had set? Now is the time to analyze the output you achieved against the goals you had set. This will help you learn whether the methods you have used have given you the result you wanted to accomplish. You will have an insight into what not to do in the future or fix any issues that came up or were reported by your on-site personnel.

Idonneous, a pioneer in Field Marketing, provides the best services and complete solution to increase your brand value. To know more, connect with us at- idonneous.com/contact