To generate potential leads of Farmers looking to buy Tractors/Agriculture Equipment and to increase trials and test rides.
Covered UP, Haryana and Punjab with Van Activations focussed on showcasing the Tractor, generating Leads, creating awareness and consumer engagement.
Orchestrated more than 600 test drives and generated 3000+ potential incoming leads.
To create awareness about Pfizer Animal Health Care Products and to create Sales Opportunities for VSOs in the market.
Conducted Van promotional activity with enticing branding and visibility for promotion of Bovical Gold and Vita mix Gold.
Consumer engagement activities like games and open discussion helped with a largely educated and aware TG.
VSO indicated increase of incoming leads by 25%
Idonneous is responsible for managing Promotion and sale of Wipro household products in 150 GT Outlets with 150 fixed promoters in South India.
Sales Promotion Activity that led to 50% increase in sales in the category.
June ‘23 – July ’23
Idonneous was responsible for conducting a Wholesale Trade Activation exercise for Cavinkare Personal Care category in 10 cities across the Country.
Sales Promotion and sampling activity that led to increased awareness and retailer orders by 10%
June ‘23 – July ’23
Idonneous is responsible for managing the Promoters handling sampling and sales of Bacardi’s new whisky ‘Legacy’ in Permit rooms across Mumbai and Thane.
Sampling and Sales Promotion Activity that led to 39% conversion from competing brands.
June 23 – December 23
Idonneous is responsible for Promotion and Sale of Imported Range of products across categories – Body care, fragrances, household care across 100 MT Outlets Pan India
MT promoter activity for imported range category
Feb 2022 onwards
Idonneous is responsible for managing the sales and promotion of Cosmetic care brand Cetaphil across 175 MT and Standalone pharmacy stores through its Promoters.
In-Store promotions across 125 stores Pan India.
Sep 2019 – Till date
Idonneous is responsible for managing the merchandising, visibility and Sale of Pedigree and Whiskas with 115 resources across 3000 MT Outlets Pan India.
MT and GT, Promoter and Merchandiser activity for pet care category.
Feb 2022 onwards
Idonneous was responsible for managing promotions & sampling activity at 100 MT outlets Pan India.
180 In-store Merchandisers across Modern and General Trade outlets pan India.
Adhoc – Monthly
Idonneous was responsible for managing sampling, detailing and assisted order booking/sale of Tang drink at retail stores.
Mar – June 2018, 2019, 2021 and 2022
