Category: casestudies

COLGATE – Merchandising & Planogram

January 25, 2024

COLGATE – Merchandising & Planogram

Objective

Idonneous is responsible for managing the visibility and merchandising activity of the oral care category across 230 MT stores through its skilled merchandisers.

Services

In-store Merchandisers across Modern and General Trade outlets pan India.

Period

Sep 2018 – Till date

Role & Responsibilities of the Merchandisers

  • Maintaining share of shelf.
  • Maintaining store aligned display.
  • Stock reporting.
  • Out of Stock reporting.
  • Maintenance of planogram at the store level.
  • Competitor brand activity reporting.

Mondelez – Addition of new chemist outlets

February 20, 2019

Leading Multinational Confectionery Company-Mondelez

Objective

Detailing and seeding chemist outlets across 6 leading metros for primary sales with showcasing of entire product range for period of 4 months.

Activity

The promoter had to visit unique chemist outlets across the locations and detail the entire product portfolio to the shop owner. He also had to explain about the various trade / promotion scheme of the company. The promoter had to take minimum sales order from the chemist outlet and Idonneous also had to ensure delivery of the orders taken. The main focus of this activity was to increase the market share of the company in the chemist RLA.

Results

Increased number of chemist shop owner as customer for the company and approximately 9000 new Chemists were added.

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