Idonneous was responsible for conducting a Wholesale Trade Activation exercise for Cavinkare Personal Care category in 10 cities across the Country.

Sales Promotion and sampling activity that led to increased awareness and retailer orders by 10%

June ‘23 – July ’23

• Shopper Engagement and visibility.
• Detailing the sampling and focus products to retailers purchasing within the category.
• Communicating the product benefits by engaging retailers in connect program.
• Getting the feedback from the customer and building consumer insights.