To ensure promotion and sales of all the company brands present in 375 modern trade / retail small format stores across India. Ensure merchandising of various brands and maintain POP material at the store.

This particular project will now be entering the eighth year of successful operation where the champions are doing sales of focused brands and also playing the role of a merchandiser in these stores. Placement of stock at shelf, maintaining POP, maintaining FIFO and taking additional visibilities, handling consumer queries and their oral care problems, detailing to the customers about the entire product range of the company.

The champions demonstrated an excellent combination of merchandising and promotion skills in all these stores.

All stores have achieved sales growth in term of business varying from 30- 50%.