COLGATE – Merchandising & Planogram

Objective

Idonneous is responsible for managing the visibility and merchandising activity of the oral care category across 230 MT stores through its skilled merchandisers.

Services

In-store Merchandisers across Modern and General Trade outlets pan India.

Period

Sep 2018 – Till date

Role & Responsibilities of the Merchandisers

  • Maintaining share of shelf.
  • Maintaining store aligned display.
  • Stock reporting.
  • Out of Stock reporting.
  • Maintenance of planogram at the store level.
  • Competitor brand activity reporting.