Being a marketing leader, you should know that a customer interacts with a brand at multiple touchpoints throughout their purchasing lifecycle. It’s the job of a marketer to ensure that this interaction has a positive impact each time, and the customer is redirected to the next stage. But, how do you measure the result of your combined efforts and its impact on each stage of a buyer’s journey. Well, customer activation comes into picture here.
“Customer activation means motivating customers to move to the next stage of their lifecycle faster than they would on their own.”
Or
“Customer activation refers to the act of motivating customers to fully realize the benefits of the product they are testing, hence increasing their overall engagement. The result could be generating a new customer or re-engaging an inactive one.”

But how do you activate your customers when there are millions?
The key here is to cultivate healthy relationships and work towards customer delight if you want to extract maximum value from them. Many of the marketers fail in customer activation by not delivering effective and relevant Emails.
So how do you get started with customer activation?

Know your customers
Engagement throughout a customer’s lifecycle is not only about the benefits you’re getting from your relationship with the customer, but also about the benefits and value you are providing to them. Get to know your customers, their preferences and what excites them to give them tailor-made offers and suggestions. Creating sustainable and engaging customer relationships is the top priority of most of the marketers.

Buyer persona creation
Buyer personas are your target customers. Based on the knowledge about your customer’s behaviours, preferences, demographics, needs, and geographic, you can create personalized campaigns for them to engage in a better way. To create buyer personas, ask questions to your current and potential customers, and client servicing persons who interact directly with your customers.

Identify digital behaviours
In today’s digital world, identifying the behaviour of customers is really easy now. You can keep a check on conversations going on over the internet, their feedback, and demographics. Almost every customer is active online these days, create a buyer persona and interact positively with them at every stage.

Map customer journey
After defining the customer personas, outline the stages of a buyer’s journey as a map. That way, you can develop multiple strategies to satisfy the customer at various stages of the map. Map out the stages based on the customer behaviours as they move through the lifecycle. Keep a check on the channels your customers switch to and the kind of information they want at each stage.

Move customers through the lifecycle faster
With the customer lifecycle and personas clearly defined at your disposal, you’re now in a position to craft personalized content and proposals that address your customer’s queries at each stage of the lifecycle. By providing them with the content they need, and type of offers they are looking for, you can trigger them to take action always.
If you are looking for an expert in getting the customer insights, or plan for customer activation, call on – 022-6699668 / 022-6699672.