Making sure your product reaches your desired customers is not an easy task. Gone are the days when one only needed to produce the product for it to sell. Today, one would need to plan where to put the product, or how to get the product to the consumers. For this purpose, Marketing companies use the tool they call Distribution Channels.

What is a Distribution Channel
A Distribution Channel is a set of steps that are taken for the product to reach in the hands of the final consumers. These steps may be offline, online, through some intermediaries, agents, or retailers.

To understand it with more clarity, imagine Colgate produced thousands of toothpaste and displayed it outside the production plant in hopes of selling it. Doesn’t make sense right? Now we know that Colgate is one of the largest brands selling toothpaste in India. The reason is that they employ multiple distribution channels at a time. Possessing the knowledge of where, how, and why to position their product so as to maximize its reach. Thus, making Distribution Channels one of the most rewarding tools if applied correctly.

How to build a distribution channel
The simplest way to create a distribution channel would be to answer a series of questions about your product and the targeted customer. These could be
1. Is your product a stand-alone product or needs supplementary service?
2. How can it improve the shopping experience?
3. What do your customers need?
4. Are your customers familiar with the type of product, or do they need to be educated or trained for its use?
5. What is the fastest positioning that meets your customers’ demands?
6. What should be the tone of the product?

These are only a few questions that could make sure that the channel you create makes the most impact. It is not always necessary that one product employs one Distribution Channel. There can be different Distribution channels running at the same time to reach maximum customers.

Idonneous Marketing Services has helped achieve scalable success for many products from the first moment by employing an efficient Distribution Channel every time.

To know how you could utilize most of your resources, call us at – 022-6699668 / 022-6699672