Future Group – Expansion of market share across categories

Objective

Idonneous is responsible for managing Sampling and Sales of private label brands of future group across 73 MT Outlets in region  East , South.

Activity

The promoters had to engage with the Shoppers and Sample different variants of the future group portfolio across various Categories. The focus of this activity was Sampling, and inducing trials.

Results

21% increase in market share across various Categories.