Future Group – Expansion of market share across categories
Objective
Idonneous is responsible for managing Sampling and Sales of private label brands of future group across 73 MT Outlets in region East , South.
Activity
The promoters had to engage with the Shoppers and Sample different variants of the future group portfolio across various Categories. The focus of this activity was Sampling, and inducing trials.
Results
21% increase in market share across various Categories.