Have you come across beautifully arranged products in a retail store? And it tempted you to at least have a look at them! Well, that arrangement is called Merchandising which involves displaying products gracefully in order to make a sale.

Planning a right merchandising strategy depends on many factors like available space, product quality, the arrangement of spaces, and whether the merchandising is taking place online or an offline store.

Types of Merchandising

• Product merchandising- Any promotional activity that relates to a product is referred to as product merchandising. It can take place in a digital store as well.
• Retail merchandising- It refers to the promotional activities that apply in a physical retail store. Not only in a brick and mortar shop, but retail merchandising can also be seen in annual pop up events.
• Visual merchandising- In the retail industry, Visual Merchandising is generally used to enhance and show the appearance of products and services being sold. The benefits are highlighted and include elements of lighting, space, attractive colour layouts, and designs.
• Digital merchandising- It involves all the marketing and promotional activities that are needed to sell a product or service online. It may include site performance, email marketing initiatives and attractive digital displays.

Lighting in Merchandising
Just as in film production, different types of lighting is used to highlight characters, features of models and convey moods, lighting is also used in Merchandising to create an attractive display and influence customer to purchase the product.
Lighting can significantly be used to highlight certain colours of a product and its features. For example- Apple uses a clean white background to display and showcase their steel grey laptops. At the same time, a black background is used to convey the luxury of its products!

Idonneous Marketing Services works in providing innovative solutions in Merchandising. We are nationally known and have worked for many big brands. If you too want to explore this area for increasing direct sales at POS connect with us on – 022-6699668 / 72