Sampling & Promotion of different brand of chocolates across 150 Modern Trade outlets in 8 Metros since September 2017.

The promoters had to engage with the Shoppers and detail the entire range of Cadbury’ product portfolio. The promoter had to Drive Offtakes by engaging with MT Shoppers. The focus of this activity was Brand Activation, Sampling and sales and the same was tracked through an online application.

35% increased in market share across modern trade.