To create awareness about Pfizer Animal Health Care Products and to create Sales Opportunities for VSOs in the market.

Conducted Van promotional activity with enticing branding and visibility for promotion of Bovical Gold and Vita mix Gold.

Consumer engagement activities like games and open discussion helped with a largely educated and aware TG.
VSO indicated increase of incoming leads by 25%

• Shopper Engagement and visibility.
• Detailing the sampling and focus products to retailers purchasing within the category.
• Communicating the product benefits by enga ng retailers in connect program.
• Getting the feedback from the customer and uilding consumer insights.