Creating a retail merchandising strategy takes time and careful planning. And it rightly deserves the time and care, for this is how brands can position themselves in the stores.

For those starting, it might sound a bit daunting at first. But don’t worry! We’re here to guide you through the steps you need to follow to build your retail merchandising strategy.

Step 1: Decide Your Goals
Before diving head in, take a moment to decide what do you want to achieve with this strategy. Determine who your target customer will be. Your strategy should have a good foundation and later innovate the same for different seasons and target audiences.

Step 2: Store Layout
Convenience is key! And your retail merchandising strategy should be centred around this – plan on putting those items together that customers will be inclined to buy together.

Step 3: Utilise Signage Properly
The signage should entice the customers into buying your product. Treat them to an array of signage. The signage should be easy to understand and eye-catching so that the customer can understand and decide whether to buy the product or not without trying to understand what your brand is about.

Step 4: Interactive Displays
Create interactive displays to display your product, and in the future, you can even turn them digital to shift your customers to online platforms like apps or websites. A great example of this would be VR technology.

Step 5: Product Sampling
A study shows that 81% of consumers are more likely to buy a product if they can sample the same. Product sampling should have a separate budget allocation in your retail merchandising strategy.

Step 6: Social Media
As more people are taking a liking towards social media, your social media strategy should also become a significant component of your retail merchandising strategy. Your digital presence can increase your potential visitors. So, whether you have a product launch or an event, ‘Post About It’!

Balancing each of these steps can be challenging and often lead to a half-baked strategy. But Idonneous is here to help you create the best retail merchandising strategy. Contact – 022-6699668 / 022-6699672.